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    TARGET WRITING: Getting Results
  A Seminar to Help Your Employees Write E-Mails, Letters, Memos, & Reports That Get the Results They Need, When They Need Them

For the public version of this seminar go to Writing

 

Poor Writing is Expensive

Poorly written communication among employees, customers, and vendors will always cost your organization time and money.  For instance, calculate the time required to create a document (i.e. memo, e-mail, letter or report).  Now calculate the time it takes to send out clarifications or verbally answer questions because the readers didn't understand the message - or ignored the message and missed the stated deadline.

Poor Writing Doesn't Motivate Readers

A
s busy writers, we tend to think mainly about efficiently disseminating information, and not how the readers will react to the formatting, the sentence structure, and the writing tone. For example, if a document is poorly formatted, readers won't be able to quickly find the relevant information they need; consequently, they will put the document aside with the intention of "reading it later when they have more time".  And if the sentence structure is choppy or the writing tone is unpleasant, the reader will have difficulty focusing on the content - which defeats the purpose of the communication.

Poor Grammar & Punctuation Hurt a Writer's Message (and Credibility)


Have you ever received a document (or e-mail) from someone you never met and that document was riddled with grammar and punctuation errors?  What was your first impression?  Did you have negative thoughts about that writer?  If so, your negative perception of that writer will likely create a negative interpretation of the content - even if the content was excellent.  After all, if a writer won't take the time to proofread for proper grammar and punctuation, it's common to assume the writer is lazy (or incompetent).

First Impressions

When we meet someone face-to-face for the first time there are many ways to make a first good impression (e.g. firm handshake, eye contact, physical appearance, etc.).  Would you take seriously a person who was dressed inappropriately for the occasion?  Would you listen closely to a person's message if he or she appeared to be disorganized or unprepared?

When we write to someone for the first time, we create a first impression in the reader's mind.  If we write well, it tells the reader that we are professional, knowledgeable, and aware of the reader's needs.

 

Comments About Target Writing

Sample Outline for Target Writing


FAQ

■  Who should attend?
■  What will my employees learn?

■  What makes this seminar different?
■  Where will the seminar take place?
■  Can this seminar be customized?
■  Do you offer face-to-face instruction on this topic for individual employees?
■  What is the cost?
■  How do I arrange to have this seminar offered at my place of work?

 

Who should attend?

Employees who need to efficiently and effectively communicate information to others - inside and outside of your organization.
 

What will my employees learn?

They will learn how to:

     ►  Write organized and readable memos, letters, e-mails and reports
     ►  Overcome writer’s block using a variety of flexible strategies
     ►  Research key information quickly and accurately
     ►  Create effective writing plans for any type of writing project
     ►  Write e-mails that immediately grab a reader's attention
     ►  Use the proper writing tone to ensure readers view the content with an open mind
     ►  Develop correspondence that motivates readers to act on the information in a timely manner
     ►  Learn the grammar and punctuation rules that are relevant to business
     ►  Use proper punctuation to focus readers on the most important information
     ►
 Recognize and correct grammar errors that can hurt their credibility as writers


How is this seminar different?

Many seminars still teach working adults to only think like a writer when they write.  We believe a writer should also think like a reader.  After all, the primary goal of any written communication is to convey your message as quickly and clearly as possible to your intended readers - and get the readers to take the action requested (or required).

In this seminar, your employees will learn how to format and communicate their message to appeal to their reader's particular learning and
thinking strengths.  After all, writers shouldn't flood a "big picture" reader with too many facts and details; nor should a writer be too general with a detail-oriented reader.  Hitting the "hot buttons" of readers will always create a positive impression of the writer, and will encourage readers to respond faster.

From a grammar and punctuation perspective, m
any business writing courses simply drill the participants on the same grammar and punctuation rules taught in an academic setting.  However, communicating in the business world requires a more practical application of grammar and punctuation rules.  We will show your employees how to use the accepted rules for business grammar as part of the total communication package (i.e. establish credibility as a writer, create highly readable documents, and make readers recognize the importance of taking action).

To help participants achieve the objectives of this seminar, they will receive a comprehensive workbook containing the applicable grammar and punctuation rules, writing templates, and step-by-step strategies for creating effective correspondence - even when under strict deadlines.

IMPORTANT:  We recommend employees bring their current writing assignments (or topics) to this seminar.  Our instructor will show them how to apply our strategies directly to the type of writing they perform on a daily basis.

For more information on how our programs are different from other training providers, go to Different.
 

Where will this seminar take place?

We can offer our programs on-site at your place of work, or at a location of your choice.  We can also provide day, evening and weekends sessions.  There is never an extra charge for off-hours scheduling.
 

Can this seminar be customized?

Yes
, Target Writing can be taught "as is" using the objectives listed above or you can have us modify the content and length to satisfy your organization's specific training objectives.  Request Customization
 

Do you offer face-to-face instruction on this topic for individual employees?

Yes, we offer employee and executive coaching for individuals using most of the same materials from our full seminar.
For more information we recommend you visit www.targetlearning.net/individual.html.

 

What is the cost?

For a full list of our rates and what each rate includes, click here.
 

How do I arrange to have this seminar offered at my place of work?


OPTION A - Contact Us

Contact us at (800) 692-1727 or at info@targetlearning.net and we can discuss your training needs.

OPTION B - Request Form

Complete our seminar request form at https://www.targetlearning.net/request-business.html. Based on the information you provide, we will create a sample seminar outline for you to review.

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A business writing seminar to help employees communicate their message effectively.

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