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TARGET WRITING:
Getting
Results
A Seminar
to Help Your Employees Write E-Mails, Letters, Memos,
& Reports That Get the Results They Need, When They
Need Them
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For the public
version of this seminar go to
Writing
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Poor Writing
is Expensive
Poorly written communication among employees,
customers, and vendors will always cost
your organization time and money.
For instance, calculate the time required
to create a document (i.e. memo, e-mail,
letter or report). Now calculate
the time it takes to send out clarifications
or verbally answer questions because
the readers didn't understand the message
- or ignored the message and missed
the stated deadline.
Poor Writing
Doesn't Motivate Readers
As
busy writers, we tend to think mainly
about efficiently disseminating information,
and not how the readers will react to
the formatting, the sentence structure,
and the writing tone. For example, if
a document is poorly formatted, readers
won't be able to quickly find the relevant
information they need; consequently,
they will put the document aside with
the intention of "reading it later when
they have more time". And if the
sentence structure is choppy or the
writing tone is unpleasant, the reader
will have difficulty focusing on the
content - which defeats the purpose
of the communication.
Poor Grammar
& Punctuation Hurt a Writer's Message
(and Credibility)
Have you ever received a document (or
e-mail) from someone you never met and
that document was riddled with grammar
and punctuation errors? What was
your first impression? Did you
have negative thoughts about that writer?
If so, your negative perception of that
writer will likely create a negative
interpretation of the content - even
if the content was excellent.
After all, if a writer won't take the
time to proofread for proper grammar
and punctuation, it's common to assume
the writer is lazy (or incompetent).
First Impressions
When we meet someone face-to-face for
the first time there are many ways to
make a first good impression (e.g. firm
handshake, eye contact, physical appearance,
etc.). Would you take seriously
a person who was dressed inappropriately
for the occasion? Would you listen
closely to a person's message if he
or she appeared to be disorganized or
unprepared?
When we write to someone for
the first time, we create a first
impression in the reader's mind.
If we write well, it tells the reader
that we are professional, knowledgeable,
and aware of the reader's needs.
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Comments About Target
Writing
Sample Outline for Target
Writing
FAQ
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Who should attend?
■
What will my employees
learn?
■
What makes this seminar
different?
■
Where will the seminar
take place?
■
Can this seminar be customized?
■
Do you offer face-to-face
instruction on this topic for individual employees?
■
What is the cost?
■
How do I arrange to have
this seminar offered at my place of work?
Who should
attend?
Employees who need to efficiently and effectively
communicate information to others - inside and
outside of your organization.
What will my employees learn?
They
will learn how to:
► Write organized
and readable memos, letters, e-mails and reports
► Overcome writer’s
block using a variety of flexible strategies
► Research key information
quickly and accurately
► Create effective
writing plans for any type of writing project
► Write e-mails
that immediately grab a reader's attention
► Use the proper
writing tone to ensure readers view the content
with an open mind
► Develop correspondence
that motivates readers to act on the information
in a timely manner
► Learn the grammar
and punctuation rules that are relevant to business
► Use proper punctuation
to focus readers on the most important information
►
Recognize
and correct grammar errors that can hurt their
credibility as writers
How is this seminar different?
Many seminars still teach working adults to
only think like a writer when they write.
We believe a writer should also think
like a reader. After all, the primary
goal of any written communication is to convey
your message as quickly and clearly as possible
to your intended readers - and get the readers
to take the action requested (or required).
In this seminar, your employees will learn how
to format and communicate their message to appeal
to their reader's particular
learning and
thinking strengths.
After all, writers shouldn't flood a "big picture"
reader with too many facts and details; nor
should a writer be too general with a detail-oriented
reader. Hitting the "hot buttons" of readers
will always create a positive impression of
the writer, and will encourage readers to respond
faster.
From a grammar and punctuation perspective,
many
business writing courses simply drill the participants
on the same grammar and punctuation rules taught
in an academic setting. However, communicating
in the business world requires a more practical
application of grammar and punctuation rules.
We will show your employees how to use the accepted
rules for business grammar as part of the total
communication package (i.e. establish credibility
as a writer, create highly readable documents,
and make readers recognize the importance of
taking action).
To help participants achieve the objectives
of this seminar, they will receive a comprehensive
workbook containing the applicable grammar and
punctuation rules, writing templates, and step-by-step
strategies for creating effective correspondence
- even when under strict deadlines.
IMPORTANT: We recommend employees bring
their current writing assignments (or topics)
to this seminar. Our instructor will show
them how to apply our strategies directly to
the type of writing they perform on a daily
basis.
For more information on how our programs are
different from other training providers, go
to
Different.
Where
will this seminar take place?
We can offer our programs on-site at your place
of work, or at a location of your choice.
We can also provide day, evening and weekends
sessions. There is never an extra charge
for off-hours scheduling.
Can this seminar be customized?
Yes,
Target Writing can be taught "as is" using the
objectives listed above
or
you can have us modify the content and length
to satisfy your organization's specific training
objectives.
Request Customization
Do you offer face-to-face
instruction on this topic
for individual employees?
Yes, we offer employee and executive coaching
for individuals using most of the same materials
from our full seminar.
For more information we recommend you visit
www.targetlearning.net/individual.html.
What is the cost?
For a full list of our rates and what each rate
includes,
click here.
How do I arrange to have
this seminar offered at my place of work?
OPTION A
- Contact Us
Contact us at (800) 692-1727 or at
info@targetlearning.net
and we can discuss your training needs.
OPTION B
- Request Form
Complete our seminar request form at
https://www.targetlearning.net/request-business.html.
Based on the information you provide, we will
create a sample seminar outline for you to review.
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