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Poorly written communication
among staff, vendors, and
customers will always cost your
organization time and money.
For instance, calculate the time
required to create a document
(i.e. memo, e-mail, letter or
report). Now calculate the
time it takes to send out
clarifications (or verbally
answer questions) because the
readers didn't understand the
message - or ignored the message
and missed the stated deadline.
This process will emotionally drain your writers, since their best attempts to communicate their message repeatedly result in misinterpretation, or inaction.
As
busy writers, we tend to think
mainly about efficiently disseminating
information and not how the
readers will react to the
formatting, the sentence
structure, and the writing tone.
For example, if a document is poorly
formatted, readers can't quickly find the
relevant information they need
(or want); consequently, they
will put the document aside with
the intention of "reading it
later when they have more time".
If the sentence structure is
choppy or the writing tone is
unpleasant, readers will focus
more on the style than on the
content - which defeats the
purpose of the communication. |
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FAQ
■ Who should attend?
■ What will my employees learn?
■ Why do you offer 4, 6 & 8-hour formats?
■ What makes this seminar different?
■ Where will the seminar take place?
■ Can this seminar be customized?
■ What is the cost?
Who should attend?
Employees who need to efficiently and effectively communicate their ideas and information inside and outside of your organization.
What will my employees learn?
They will learn how to:
● Write organized & readable memos, e-mails, letters & reports
● Write e-mails that immediately grab the reader’s attention
● Develop correspondence that motivates a reader to action
● Create effective writing plans for all types of projects
● Research key information quickly and accurately
● Recognize and avoid common grammar and punctuation errors
● Communicate their message efficiently and effectively
Why do you offer 4, 6 & 8-hour formats?
The 6 and 8-hour seminars (available in a 1 or 2-day format) will provide significant hands-on training to help your employees immediately transfer their new skills back to the workplace. The 4-hour seminar will provide participants with essential strategies (and resources) to apply once they return to work (often the same day). The shorter format also serves as a practical refresher for experienced employees (who may not have time to spend a full day away from the office).
The six and eight hour formats will include all
the information they need to become highly
effective writers; the longer format will also
allow more time for your employees to practice
the writing techniques during the seminar.
How is this seminar different?
Many business writing courses tend to focus on strict rules of grammar and sentence structure. Although these aspects of writing are important, such an emphasis often forces a writer to think only like a writer. We believe a writer should also think like a reader. After all, the primary goal of any written communication is to convey your message as quickly and clearly as possible to your intended readers.
In this seminar, your employees will learn how to format and communicate their message to appeal to their reader's particular learning and thinking strengths. You don't want to flood a "big picture" thinker with too many facts and details, nor do you want to be too general with a detail-oriented reader.
IMPORTANT: We recommend employees bring their current writing assignments (or topics) to this seminar. Our instructor will show them how to apply our strategies directly to the type of writing they must complete on a daily basis.
Click here for more information on what makes our seminars different.
Where will this seminar take place?
We offer all of our programs on-site for your convenience.
Can this seminar be customized?
Yes, the content and length can be tailored to meet the needs of your organization.
To place a (no-obligation) request for a customized program, click here.
What is the cost?
For our on-site rates, click here. |
